The World's
Most Googled
Tourist
Attractions
With at least 5.6 billion searches happening each day, Google data can tell us a lot about what people are interested in. But what exactly are we searching for? And how does this differ from one country to the next?
We analysed 12 months’ worth of Google search data to reveal the most searched for tourist attractions from each country around the world.
The most searched for tourist attractions by country
Explore our map to find out which global tourist attractions come out as the most searched for in 188 different countries around the world.
When it comes to global attractions, the Taj Mahal is a clear favourite. The stunning mausoleum, which attracts over 6.5 million visitors each year, came out on top in 100 different countries, from Brazil to Bulgaria, Sweden to Saudi Arabia.
Niagara Falls, the famous waterfall which straddles the border between Canada and the United States, was the most searched for attraction in 22 different countries, including Denmark, Norway and the UK.
The most searched for tourist attractions in the world
As well as taking the top spot for the most Googled tourist attraction in 100 different countries, the Taj Mahal is also the most searched for globally, with over 18.4 million searches each year.
Notre Dame, the French cathedral which dominated headlines after it was devastated by a fire in April 2019, was the second most searched for attraction, with 16.6 million searches.
What UK attractions are the world searching for?
As well as looking at global attractions, we also wanted to see what the most Googled UK attractions are in countries around the world. Explore the map below to find out more.
Stonehenge, the prehistoric monument and World Heritage Site, proved to be popular around the world, coming out as the most searched for UK attraction in 113 different countries, including Columbia, Malaysia, New Zealand, Poland and more.
Abbey Road, the street in London made famous by The Beatles album of the same name, was the most searched for attraction in 39 different countries, including Argentina, Japan and Sierra Leone.
The most searched UK attractions
Stonehenge also comes out on top as the most searched for UK attraction around the world, generating over 10.8 million searches each year. The London Eye takes the number two spot, with over 7.1 million annual searches, followed by the Natural History Museum, with 5.1 million searches.
What's the UK searching for?
Finally, we wanted to see what we’ve been searching for, right here in the UK. Globally, the Taj Mahal and Niagara Falls come out on top, with around 726,000 annual searches happening in the UK for each attraction. Moving closer to home, Kew Gardens and Chester Zoo take the top spot, with 2,952,000 searches for each.
Most searched global
attractions by the UK
Most searched UK
attractions by the UK
Our initial list was built from the top 50 most visited tourist attractions around the world, as well as the UK’s top 50 tourist attractions, as reported by lovexploring.com. We then analysed 12 months of Google search data, running throughout 2019, for every country in the world. Countries with no accessible data were removed from our list.
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